Acura, working through their agency RPA (Rubin Postaer and Associates), ran a campaign at the Barclays Center promoting the light technology used in the daytime and nighttime running headlights being manufactured in all of their new model vehicles. With a fast approaching deadline, RPA brought Inertiart (IA) on to execute the project's technical production. The campaign was shown throughout the stadium during basketball season and other events. Guests were encouraged to interact with the brand directly as they entered the arena, which is why (IA) recommended using digital signage to showcase the latest product feature.
NEXTBACKRole : Art Direction / Design Production/ AnimationX
