ACURA / RPA (Rubin Postaer and Associates)
BARCLAY CENTER LED VIDEO ATTRACT LOOP
LED (LIght-emitting diode) Video Attract Loop
View Video Acura ran a campaign at the Barclays Center promoting the light technology used in the daytime and nighttime running headlights being manufactured in all of their new model vehicles. The campaign was shown throughout the stadium during basketball season and other events. They wanted guests to interact with their brand directly as they entered the arena, which is why we recommended using digital signage to showcase their latest product feature.
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BACK Role : Art Direction / Design Production/ Animation
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